Dundrum Town Centre & House of Fraser SS16 Preview

Last week I had the pleasure of attending the Dundrum Town Centre and House of Fraser Spring/Summer 2016 press preview to view their latest collections.

Each season, brands and fashion houses host these special previews of new season collections and invite members of the press and media to come and take a look. This is generally how pieces from new season collections end up in the latest fashion magazines/media outlets and because of this, press previews are a HUGE part of every designers fashion year.

If you are an up and coming fashion blogger and are interested in attending such events, I have included a chapter on building your contacts and making that initial contact with PR’s in my book (How to get 200,000 Followers in 2 Years) which will be released later this year so stay tuned for that!

Everything pictured is currently IN STORE and available to purchase from Dundrum Town Centre and House of Fraser.

But first, let’s look at what Dundrum Town Centre had to offer before we move on to House of Fraser.

Think clashing colours, floral explosions and print on print with a huge emphasis too on metallics, leathers, fringing and suede.


Pastel patent leathers rule the roost when it comes to accessorising…


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Along with a heavy emphasis on metallics…


Accessorize have launched some really cool pop art inspired handbags…

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And as usual you can rely on Penney’s for designer inspired eyewear at a fraction of the cost…


Much to my pleasure 90’s inspired fashion is making a HUGE comeback and Urban Outfitters have some really cool FILA pieces…


Personally, the colour palettes I’m feeling at the moment are greys, nudes, tans etc and below are a few of my #wishlist items…


This futuristic, fitted grey wool coat is by Calvin Klein


This brown trench is from Mango, is available to purchase in store now, and would take you from Spring right through to Autumn/Winter – such a good wardrobe staple piece!


I also LOVE these drawstring tan pants from SISLEY!


These tan suede, lace up, block heel beauties are from River Island, currently in store to purchase, and again are a key Spring/Summer wardrobe staple – they will match EVERYTHING!

I attended the SS16 press preview of House of Fraser on the same day as Dundrum Town Centre and decided to combine the reviews  together considering HOF is located at DTC.

I had worked up quite an appetite and House of Fraser had THE cutest confectionaries on display!



How amazing are these summer themed cake pops and cookies? They were made by CocoaMoiselle, a small artisanal confection studio who make the finest selection of handmade sweets, pastries, personalised wedding cakes, celebration cakes, special occasion sweets and favours.

I was so impressed with their cookies, I’ve already commissioned them to make some for an upcoming event I’m organising! If you are interested you can check out their website here:

For me, it was BIBA who stole the show at the House of Fraser SS16 press preview and similar to Dundrum TC, there was a huge emphasis on metallics, leathers and suede throughout the collections.




All three bags featured above are by BIBA and if it’s not convenient for you to get to Dublin you can also purchase them online here:


Utterly obsessed with this grey suede Linea biker jacket…

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And I’m also a huge fan of this Pied a Terre grey sleeveless longline blazer, I think it would look fabulous with a pair of jeans!

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Another favourite of mine, this beautiful black leather skirt…

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This Linea backpack is a steal at €59…

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And lastly, some dramatic bright orange lace up stilettos – perfect for adding a POP of colour to any outfit…

Dundrum Town Centre is open from 9am – 9pm Monday to Friday, 9am-7pm Saturdays and 10am-7pm on Sundays.