Lancôme’s La Vie Est Belle is now paving the way for sustainability within the luxury beauty sector.
Lancôme’s iconic fragrance can now be refilled endlessly, as La Vie Est Belle has reinvented itself with carbon footprint and a sustainable future in mind.
La Vie Est Belle is a fragrance with a powerful trail, with its perfect balance between the nobility of Iris Pallida Butter, the depth of Patchouli, and an alluring Vanilla accord, creating the perfect scent of happiness.
Lancôme is passionate about reducing the carbon footprint of the company and acting to better respect Biodiversity. Lancôme’s innovative work on sourcing raw, sustainable ingredients includes using alcohol from pure plant origin, ethically sourced in France. The Patchouli essence, essential to the iconic fragrance is now sustainably sourced in Bali.
About Lancôme’s biodiverse sanctuary – Domaine de la Rose in Grasse
Grasse is located between the sea and mountains of Provence and is the perfume capital of the world. An endless variety of plants and flowers flourish here, and through French savoir faire methods of extracting their scents have allowed them to be exported throughout the world, earning Grasse its global renown as the perfume capital of the world.
Lancôme has long been present in the region of Provence. In the not far off fields of the Plateau de Valensole, Lancôme cultivates its signature rose used in its Absolue luxury skincare range, not just for its beautiful fragrance, but also for its benefits for skin.
But on 5 hectares in Grasse, it is the Centifolia rose that takes center stage, along with the jasmine, and lavender found in Lancôme’s many perfumes.
The Centifolia rose that Grasse is known for, also sometimes called the Rose of May, is harvested each year in May at the height of spring. It takes 800 kilograms of rose petals to make just 1 kilogram of Rose Absolute. These roses have long been the symbol of Lancôme and those grown in the south of France will be woven into many of the brands beloved eau de parfum and eau de toilette including Idôle eau de parfum which features four different roses.
With this new acquisition, Lancôme wishes to contribute to the preservation and protection of the fragrance’s savoir-faire around the cultivation of perfume plants in Grasse and to pursue the farming of a variety of species of roses and other fragrance flowers, in a sustainable and organic way.
Lancôme’s production in Grasse is certified by the EU as Organic Agriculture under the ECOCERT certification. This engagement promises a way of cultivating for the protection of the climate and environment, conserving soil fertility, preserving biodiversity, and respecting natural cycles and animal welfare, without the use of chemicals, synthetic products, or GMOs.
Lancôme is also proud to contribute to the international promotion of the unique treasures of the Grasse region, which have been classified as an intangible cultural heritage site by the UNESCO.
Lancome’s efforts have also been focussed on the bottle itself. The company has managed to reduce the weight of the bottle using 13% less glass than before. This has resulted in saving 1 million bottles or 233 tons of glass per year.
These efforts have been applied to packaging also with La Vie Est Belle vowing to save 15 tons of cardboard per year. This simple gesture will save overall: 50% of glass, 46% of cardboard, 46% of plastic & 66% of metal.
Even the bottle cap and wings have been transformed, now made of more luxurious and durable materials, retaining the radiance and luminosity of the perfume.
It’s now easier than ever to refill you favourite perfume, to refill you simply:
1) Remove the cap
2) Unscrew the metallic pump
3) Position the refill on top of the bottle
4) Turn the refill 1/4 to the left to start the refilling
5) After use, twist the refill cap ¼ turn to the right to close it.
The La Vie Est Belle Refill bottle is available at Lancôme stockists nationwide.
