I attended the Penneys Spring/Summer 2016 Press Preview on Thursday morning and safe to say, January can’t come quick enough because I’m already dying to pick up some of the amazing pieces I spotted.
The inspiration for the SS16 collection came from 4 key trends, the first of which is ‘Camp California’ which represents all things 70’s West Coast America.
Denim is in abundance from the relaxed oversized cut-offs to the classic flare jean and button through A-line skirt.
The colour palette of Camp California encapsulates 70’s retro brights, from sunshine yellow to scarlet red and vintage blue.
Accessories make a huge statement in the form of gigantic sunnies and oversized hooped earrings.
‘Road to Morocco’ is the next trend Penneys SS16 took inspiration from. Texture dictates this collection and it’s all about the tassels, fringing, embroidery, jacquard and embellishment.
Moroccan tile prints feature in spicy tones like chilli red contrasted with more understated tones like black and sandy beige.
We also see threads of festival inspiration throughout the Moroccan trend, which appear in the form of khaki cropped jackets and cut-offs.
Striped palazzos paired with cropped crochet bralets embody the bohemian dreamer ‘Road to Morocco’ wishes to emulate.
Next up we have ‘Laundered and Humble’, the third of four trends which have inspired the Penneys SS16 collection.
Using hues of blues from indigo denim to sky, prints are kept minimal with yarn dye stripes on natural fabrics taking centre stage.
Other featured shades like guava orange, brick red and dark navy are kept only slight.
On denim dresses, rope detailing at the neck gives a nod to new-age nautical while denim on denim remains strong.
Stripe shirt dresses and pinstripe pinafores are standout pieces for the trend.
The fourth trend Penneys SS16 took inspiration from is ‘Sheer Romance’, a breezy bohemian daywear range with a gentle, whimsical feel.
This trend emulates a palette of nude and blush tones, pretty peasant blouses and cascading maxi dresses.
All in all, there’s something for everyone in the new Spring/Summer collection for 2016. Denim is diverse, prints are plentiful and the palette is a rich range of alluring shades to suit all!
I didn’t take photos of absolutely everything that was on display at Penneys HQ, only of the pieces that caught my eye, so there’s still lots of surprises awaiting you when the collection starts hitting stores!
Out of everything I pictured, have you seen anything that you need to get your hands on yet?
The collection will start to appear in Penneys nationwide from January so be sure to be on the lookout!